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Alula Smart Security Commercial

Just weeks before the Covid quarantine shut down production, I flew out to Washington State for a 14-hour shoot to create this D2C commercial, which I scripted and directed.

Apple-style Product Video

The partner client requested a feel similar to Apple iPhone or luxury car commercials. To achieve this effect I obtained the CAD files from engineering and worked with a local agency to direct slow pans and zooms across and around the product in 3D space.

"Fast" commercial in multiple languages

This 30 second D2C commercial was designed to quantify the speed of the security system’s responsiveness. I scripted and directed this using stock footage and voiceover artists. What made this one fun is that it lent itself to versions in French and Spanish.

3M's 15% Culture of Innovation

I did casting, production, direction and interviewing for this agency video on 3M’s legendary culture of 15% time, which allows employees to pursue passion projects.